Betclic Signs Sponsorship Deal with Fiorentina

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BetClicOnline bookmaker BetClic has signed a sponsorship agreement with the current Italian Serie A club Fiorentina.

The exact details of the sponsorship agreement have not been disclosed, but it is known that BetClic will take advantage of various marketing opportunities around the club's stadium, the Stadio Artemio Franchi stadium.

BetClic and Fiorentina will work together on a variety of digital and social media initiatives. In addition, the two partners will develop new joint online and offline activities for supporters of the Italian club.

"This collaboration is a further step towards overcoming the old concept of club sponsorship and will help to create new scenarios and interaction between the club and the fans," said Gian Luca Baiesi, Fiorentina's commercial director.

Francesco Postiglione, Director General of BetClic, added: "We are convinced that, thanks to the support of the team and the fans, we will be in a position to offer more commitment within a new model of sponsorship and more interaction with the fans too."

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