Betfair Closes Deal with Liverpool

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BetfairBookmaker Betfair has signed a new sponsorship agreement with the English club, Liverpool. The exact details have not been disclosed, however the deal will make Betfair the official betting partner in Ireland, Spain , Denmark, Bulgaria and Italy.

Betfair will use the Premier League club's digital platforms to reach supporters in the previous mentioned countries in relation to bets on Liverpool matches.

"Regional agreements with a bookmaker like Betfair in countries where they have a large market share are interesting for both parties interesting," remarked Chief Commercial Officer Billy Hogan.

"Ultimately, this means that we can offer challenging and relevant programs in these countries with different accents in each country."

Mark Ody, Brand Director at Betfair added, "We are delighted to be working with a club of Liverpool's caliber."

"In this way we can offer our customers immediate appropriate action with our innovative online products."

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