BetFred, one of the world's biggest independent sportsbetting brands, has extended its deal to serve as the Official Betting Supplier to London’s 90,000-seat Wembley Stadium for a further four years.
BetFred revealed that it will continue operating betting kiosks at the giant venue, which is the second largest in Europe, until 2014 including for all FA Cup and England senior matches.
"I am delighted to have extended the deal with Wembley Stadium," said Fred Done, co-founder of BetFred. "We have been the Official Betting Supplier since the new stadium opened in 2007 and I am delighted with the association. I am very proud to see BetFred kiosks at Wembley and, as a proud England fan, I hope I can pay out a few quid to my fellow England supporters over the next four years."
"Having an in-stadium betting provider is an important part of a sports fan’s day out so I am really pleased that we have renewed our deal with BetFred, who have been a key partner of Wembley Stadium since the venue opened," said Peter Daire, Head Of Sponsorship for the Football Association, the owners of Wembley Stadium.