Swedish online gambling group Betsson AB has announced that it has signed a three-year business-to-business deal that will see it serve as the official betting partner for English Premier League football club Arsenal.
Betsson revealed that the agreement will see it provide fans of the Gunners with betting services online via GunnersGaming.com and in-stadia through the newly created GunnersGaming brand.
"Signing these kinds of business-to-business deals with a football club like Arsenal shows what a technically attractive partner Betsson is today," said Magnus Silfverberg, Chief Executive Officer and President for Betsson. "This is also a good opportunity for Betsson to gain a part of the regulated UK market."
Betsson stated that Arsenal has a ‘global fanbase’ while boasting one of the highest memberships in world football with just under 200,000 last season alone. Its services are to include the operation of a range of casino, poker, sportsbook and other games for the club via a ‘clear Arsenal-branded solution’ alongside exclusive prizes.
"We are delighted to be welcoming Betsson on board as an official partner of the club, an experienced and trusted brand who will be delivering this innovative new venture," said Vinai Venkatesham, Head of Global Partnerships for London-based Arsenal.
"Through designing a range of gaming products specifically for Arsenal fans, we intend to offer our supporters a valuable and unique experience that we hope will have no rival to our supporters."