Valencia deal for Ladbrokes

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LBapuestas

Less than a month after agreeing to serve as an official sponsor of Spanish football club Espanyol through its Spain-facing LBapuestas brand, Ladbrokes has signed a similar deal with Valencia.

Although no official details of the agreement have been released, it's believed that Ladbrokes will serve as the "official betting partner" for the 93-year-old club throughout the 2012/13 season.

This latest deal is an attempt to grow its presence in the newly regulated Spanish online sportsbetting market.

One of the most successful Spanish football teams, Valencia has won La Liga on six occasions, most recently in 2004, although it finished last season’s campaign in third spot a full 39 points behind champion Real Madrid.

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