William Hill has extended its current sponsorship with the Scottish Football Association Cup for two more years to 2016.
The London-based bookmaker William Hill had extended its previous sponsorship agreement by three years in August 2011.
Besides the sponsorship of the world's oldest national football trophy, William Hill is also the official betting partner of the Scottish national team. The agreement will provide better scope of the mobile and online products for fans of Scottish football.
"It is a great honor for us to be associated with the Scottish Cup and we are pleased to further expand our relationship with the oldest national cup in football ," said Kristof Fahy, Chief Marketing Officer for William Hill.
The Scottish Football Association welcomed the seven-figure deal. "We are very excited about this partnership with William Hill and the fact that William Hill is connected to Scottish football in this way," said Stewart Regan, president of the Scottish Football Association.