Valencia in Shirt Sponsor Deal with Codere

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Spain's Valencia CF have agreed upon a shirt sponsorship deal with Codere Apuestas, an bookmaker which is active in the Spanish gambling market. The agreement will run until the end of the current season 2015-2016.

The agreement stipulates that the Codere Apuestas logo is displayed on the left sleeve of the Valencia shirt during all domestic league matches. Codere Apuestas, part of the online gaming operator Codere, is working to further expand the scope of the sponsorship details, which will be announced at a later date.

"A partnership with Codere Apuestas is an agreement that helps us to strengthen our business and brand, both nationally and internationally," said Peter Draper, Valencia's commercial and marketing director. "We have the enthusiasm and the commitment to building a long term partnership with Codere Apuestas from which both parties will benefit."

The bookmaker itself welcomed the agreement. Angel Fernandez, director of marketing of Codere Apuestas, added, "Through this agreement, we want to further strengthen our leading position in the market for online betting and at the same time continue with the online growth of codere.es."

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