The online bookmaker Bwin has signed a three-year contract with RSC Anderlecht. The agreement gives Bwin the exclusive right as the official online gaming and betting partner of Belgium's most successful football club.
The deal involves Bwin in all the promotional activities of Anderlecht including several fan-based initiatives, integration into the digital and social media of the club, as well as developing online and offline co-branding activities, stadium advertising and access to the players for marketing campaigns.
The agreement with the current Belgian Pro League champion offers Bwin an excellent opportunity to strengthen its market position
"Bwin is more than a sponsor as the partnership is innovative," commented Anderlecht president Roger Vanden Stock on the agreement.