Betfair launches Italian betting exchange

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BetfairOnline bookmaker Betfair has launched what it claims is the first betting exchange product in the Italian gambling market.

The launch comes after the conclusion of an extensive testing process with national regulator Agenzie delle Dogane e dei Monopoli (ADM) and information and communications technology administrator Society Generale d'Informatica (SOGEI).

Betfair said the Italian exchange would operate with "ring-fenced" national liquidity and taxed at a rate of 20% on commission.The new service will join Betfair's current sportsbook, poker and casino products on the website.

CEO of Betfair, Breon Corcoran, said: "We are pleased to be the first fully regulated exchange operator in Italy and look forward to bringing the advantages of our innovative betting platform to Italian customers, including the ability to cash out their bets.

Our company believes this launch marks an important step in our drive to grow sustainable revenues."
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