Betway secures sponsor deal with West Ham United

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BetwayOnline betting operator Betway has struck a long-term sponsorship deal with English Premier League football club West Ham United in a move that further enhances its UK sports commercial portfolio.

Under the long term the deal, the terms of which were not disclosed, Betway branding will appear on the front of players’ jerseys and trainingwear.

Betway will also acquire the rights to the West Stand at West Ham’s Boleyn Ground home stadium. In addition, the operator will offer West Ham fans access to a range of special offers and markets.

"West Ham United are a club with a rich history and passionate supporters and we’re thrilled to have secured this sponsorship at a time when the team are performing so well," Betway executive director Bob Dutnall said.

"The Premier League is the world’s most popular football competition and the sport is synonymous with excitement and betting, making it a perfect fit for our growing brand."

Karren Brady, vice-chairman of West Ham, added that the new sponsorship agreement is the club’s “biggest-ever” commercial deal.

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