Bookmaker, Bwin, is the new official leading online gaming and betting partner of Juventus. Both parties recently signed a three year contract which runs from the 2013-2014 season to 2015-2016, giving Bwin a strengthened market share in Italy, Europe's third largest market for sports betting.
Bwin will be a central part of the promotional activities of Juventus and will be integrated into various digital and social platforms of the Italian club. The company will work with Juventus to develop on-and offline activities as well as working on marketing for the players.
"Working with the biggest names in European football is part of our strategy to offer our customers a premium gaming experience with large and unique content," said Bwin.party CEO Norbert Teufelberger.
Giuseppe Marotta, Juventus chief executive, added: "This new partnership is part of the internationalization strategy that Juventus has set out. The connection with other European clubs and Bwin makes us proud and encourages us to continue with more our work, with more and more passion. "
The new deal is an extension of Bwin.party 's European sports portfolio, including partnerships sealed with Manchester United, Real Madrid, Bayern Munich and Olympique Marseille.