Bwin launches Bulgarian website

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The localization of the Bwin website extends beyond merely the language: it also includes a localized betting offer, local payment partners, and editorial content customised for the Bulgarian market.

Bwin"We are delighted to have coloured in one of the last blank areas of the European Union with the bwin colours. Bulgarian customers have already been able to enjoy our products, only so far everything was in a foreign language for them. Now that the full customisation for Bulgaria is complete, we are looking forward to appealing to a broader audience in this promising market,” says Kevin O’Neal, Press Officer at Bwin.

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