British land-based and online betting firm William Hill has announced the signing of a three-year deal with the Scottish Football Association that will see it become the title sponsor for the prestigious Scottish Cup competition.
London-based William Hill operates over 300 betting shops in Scotland and a total of 2,364 across the UK and Ireland and revealed that the seven-figure agreement will see the annual knockout soccer tournament renamed the William Hill Scottish Cup.
"It seems fitting for the most established and biggest bookmaker in Scotland to be attached to the oldest association trophy in world football and we at William Hill consider it an honour to be able to put our name to the Scottish Cup," said Gareth Davis, Chairman for William Hill.
William Hill already serves as the official betting partner of the Scottish Premier League and stated that this new deal will allow it to showcase its online, mobile and retail products to Scottish football fans ‘the length and breadth of the country’.
"We are proud to have a leading brand like William Hill as the sponsor of the Scottish Cup for the next three seasons," said Stewart Regan, Chief Executive Officer for the Scottish Football Association. "The new 2011/12 William Hill Scottish Cup begins in just a few weeks' time and with the competition now securing a new sponsor, we can now look forward another exciting season ahead."
The draw for the first round of the William Hill Scottish Cup is scheduled to take place on Monday from Glasgow's Buchanan Galleries Shopping Centre. The event will be conducted by last year's victorious captain, Scott Brown from Celtic, alongside Campbell Ogilvie, President for the Scottish FA, and Kristof Fahy, Group Brand And Marketing Director for William Hill.